Small business web design is tried and tested design purposely orchestrated to convert the largest amount of website visitors into leads and subscribers. It differs from regular web design, wherein regular web design deals with designing web pages simply for aesthetics, business web design first deals with conversion optimization (the art of turning prospects into leads), strategic content placement, heat maps, visitor retention elements, search engine and pay-per-click optimization, user experience, and finally, visual aesthetics.
Every element we place on our websites are strategic and intended to do one thing; to lead user to click or explore the content you’ve prepared for them.
There are basic tried and tested rules when it comes to conversion optimization. For example, contact information placed above the fold, form field simplification, contrasting call-to-action buttons, trust symbols, and videos. We go the extra mile and split test every elements while utilizing heat maps to make concise decisions that on average increase conversions by 50% from previews none business designs.
User Experience & Strategic Content Placement
The pages you on your website matter. Not only for search engines, but for your human visitors. Content on webpages must be placed in a way that makes sense. Visitors scroll down until they reach the bottom of your website. Every heading and section should backup and somehow prove the above content and lead the audience into another aspect of your offer/service.
Every page on your website should build trust while contributing to the brand of your business. Our goal with our business web design to make the client trust and open up to your business. Because once again, people only buy from those who they trust. When they are ready to contact, buy or subscribe, we insure placing of critical business information such as telephone number and address to make service engagement easy and seamless.
Heat maps are used to analyze the way website visitors interact with your website. A heat maps shows us which parts of your website visitors are looking at most, clicking, and the areas that get very little attention. With this information we are able to further increase conversions by placing effective action invoking elements right in front of your audience.
Visitor Retention Elements
Search Engine Optimization & PPC
Every website we build is optimized for search engines from the ground up. Why? Because a website with no traffic will not drive online leads to your business. Just because it’s online does not mean that it will attract visitors. Online lead generation originates from traffic, and what we like to the use; Search Engines and Pay-per-click campaigns.
A few things about search engine optimization. Elements on the top and left hold the most power in the eyes of search engines, as such we optimize in accordance to ranking best practices. Not only so but we factor PPC campaigns by insure that each page is relevant to the topic indicated and relates only to other profitable keywords.
User Experience & Strategic Content placement
The pages you on your website matter. Not only for search engines, but for your human visitors. Every page on your website should build trust while contributing to the brand of your business. Our goal with our business web design to make the client trust and open up to your business, and when they are ready to contact, buy or subscribe, we insure placing of critical business information such as telephone number and address to make service engagement easy and seamless.
And finally, we build to impress visually. We understand that your website is your online face. Rest assured that it will feature a clean, sleek, and very modern look that will impress prospects and raise your perceived value.
At My Website Created we incorporate all these aspects in every website that we build to insure your online space is an extremely effective lead generating machine, an optimized business website.